Post by rh on Oct 28, 2018 16:08:22 GMT
In the "Taller picked up a shorter guy like he’s a kid" there was this heightist ad from DQ:
This got me thinking about how much heightist advertising there is out there. And not just heightist advertising but heightist advertising directed at tall men. The DQ ad is one such example, and the first heightist ad directed at tall men I remember is this Budweiser ad where a woman wears her ex-boyfriend's shirt in front of her current boyfriend because her ex-boyfriend was "huge". While there is a lot of general heightism in these ads, the ads seemed to be targeted at tall men. Aren't the people who make these ads worrying about alienating potential male customers? Are tall men such an important consumer demographic to target them this way? Is the number of tall male consumers increasing? Does heightism have such a powerful hold on people's minds that it is considered more important than making money?
Am I missing something here?
This got me thinking about how much heightist advertising there is out there. And not just heightist advertising but heightist advertising directed at tall men. The DQ ad is one such example, and the first heightist ad directed at tall men I remember is this Budweiser ad where a woman wears her ex-boyfriend's shirt in front of her current boyfriend because her ex-boyfriend was "huge". While there is a lot of general heightism in these ads, the ads seemed to be targeted at tall men. Aren't the people who make these ads worrying about alienating potential male customers? Are tall men such an important consumer demographic to target them this way? Is the number of tall male consumers increasing? Does heightism have such a powerful hold on people's minds that it is considered more important than making money?
Am I missing something here?